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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 2-Discussion_...
So companies should act smartly and focus on both aspects of market research & intelligence to make an effective strategy for marketing decisions

Assignment-7
Assignment-7

So companies should act smartly and focus on both

Strategic Plan Part...
Goals aimed for, must be feasible to be achieved by the organization which aims for selective goals in selective departments in the organization. This is why it is important to follow and adhere to a...

Strategic Plan Part III Balanced Scorecard and Communication Plan
Strategic Plan Part III Balanced Scorecard and Communication Plan

Goals aimed for, must be feasible to be achieved b

Module 1 Discussion_...
The one thing that surprised me after reading about the transition to becoming a manager in the textbook was the fast pace and heavy work flow that is connected to being a manager. The text mentions t...

Module 1 Discussion
Module 1 Discussion

The one thing that surprised me after reading abou

Week 7 Group Assignment

Week 7 Group Assignment

Q Assignment Instructions This assessment aims to help students apply, integrate, evaluate and synthesize theories and concepts learned in Strategic Marketing. Students will create a strategic marketing plan with supporting the summary presentation. The project is designed for groups of 3 to 5 students. Week 7: Strategic Marketing Plan Presentation (50 points) - Due Last Day of Term As a group, present and record your plan in Blackboard Collaborate Ultra (left-hand navigation menu under Toolbox), using PowerPoint slides or other helpful visual aids to guide your recorded presentation. Have one group member send a quick email to the instructor communicating your presentation date and time. If available, your instructor will attend live. If not, your instructor will use the recorded session for grading. Strategic Marketing Project Rubric Presentation due by Last Day of Term.

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TARGET AUDIENCE ANALYSIS & DESCRIPTION Loyal Amazon Prime subscribers Customers seeking a more personalized subscription Focus directly on the behavior of customers with regards to purchasing, Using every opportunity to turn casual buyers into loyal, big money buyers. “Given the importance of consumer data to its operations, Amazon increasingly designs services whose purpose is, at least in part, to collect more data about consumers” (West, E. (2019).